I’ve recently lost a customer that’s been with me for quite a while. I didn’t have to do a lot over the years, as it was a very static website. The customer decided he didn’t need it anymore. Of course, I gave him some advise about why keeping a an online representation could still be a good idea, but after his explanation all I could do is agree. So when do you actually need one, and when does it become just a source of costs.

Reasons why you need a website

Of the many reasons you could need a website, making money is often one of them. You want to sell your products or services, what better way to reach people than with a tool anyone can reach from anywhere in the world? Besides sales, other common reasons to have a website are brand exposure and creating a customer experience.

Let’s keep it simple with some examples: Do you want to sell a product or service? Get a website. Are you already selling, but you want to sell more? Get a website. You want people to find information about your company or project online? Get a website.

Of course, not just any website will get you what you need. A proper website is build well for SEO, converts and performs well. Find yourself a developer that takes all those aspects in account. And of course, I am one of those developers 😉

What if none of those reasons apply?

If you do not want to sell more than you are already selling without an online representation, if you don’t need brand exposure and if your customers don’t need easy access to information, a website might not be needed for your business. If that’s the case, I’m not going to try to sell you something you don’t actually need. I’m here to help, not just sell.

How about just because I want it?

This is always possible! Sometimes it’s just fun to have your own online spot for whatever reason you like. You could even put it behind a password and use it only for personal reasons. A website for your friend group where you can share your party pics? Great idea! A site to showcase your latest artwork? Let’s do it!